Biggest Loser Host Kicks Off Million Pound Pledge... for Pups!!

Biggest Loser Host Kicks Off Million Pound Pledge... for Pups!!
Biggest Loser Host Alison Sweeney partners with her pup Winky on new pet weight loss incentive!

The Biggest Loser host Alison Sweeney has teamed up with Hill’s Pet Nutrition to launch the Hills’s Science Diet Million Pound Pledge – a new initiative to help the estimated 54% of chubby pets across the country lose one million pounds.

NYC Pet owners are invited to bring their pets down to join Alison Sweeney in Union Square for the program kick-off that will include free pet weigh-ins, Q&A’s with Hill’s Vets and coupons for free Hill’s Science Diet weight management products redeemable at all PetSmart locations.

The first 100 people to email [email protected] will be eligible to attend a special pre-event meet and greet at 10:30 AM with Alison Sweeney, along with their pet!

Serving as inspiration for owners pledging to slim down their pets, the event will also celebrate the successful weight loss of one cat and one dog, selected from over a thousand entrants nationwide. They’ll be sniffing out fifty food bowls containing various prize amounts up to $1,000,000…a hefty prize for shedding the pet pounds!

As the host of The Biggest Loser, Alison Sweeney is an advocate for healthy lifestyles for the entire family. After learning her dog Winky was overweight, Alison has turned her attention from people to pets, encouraging owners nationwide to get their pets healthy through proper diet and exercise.

WHEN: Friday, May 6, 2011

10:30 AM: Pre-event Meet and Greet with Alison Sweeney
(email [email protected] to register – be sure to respond soon so you’ll be on the list!)

11:00 AM: Alison Sweeney launches the Million Pound Pledge

WHERE: Union Square, South Plaza (at 14th Street)

Come and join the fun!!!

CONTACT: David Abrams, Media Specialist
(212) 798-9521 – office / (201) 993-8426 – mobile
[email protected]